The state of screen golf — simulators, operators, and the business behind the swing.

Live Q&A

Interview with an Operator — Episode #4

Our guest: James Shannon of Par4Virtual Golf, Columbia, TN. What it takes to run a successful independent indoor golf operation. July 29th · 8am PST. Email [email protected] to join.

Catch up on past episodes →

Industry Update

What’s your simulator skill level? Handicapping has arrived for screen golf.

Alt-golf isn’t the game Ben Hogan knew — it’s the modern alternative built for simulators, launch monitors, and gamified ranges. And it’s wildly popular: of the 48.1 million Americans who play golf, roughly 38 million play some form of alt-golf, while about 19 million have never even stepped on a real course. Like traditional golf, it’s built for competition — tournaments, leagues, long-drive and closest-to-the-pin contests draw everyone from Topgolf first-timers to TGL Tour pros.

38M – Americans play some form of alt-golf

19M – Have never played on a real course

Read more on Golf.com →

Industry News

Golf simulator market size, share & industry analysis

The global golf simulator market was valued at $1.92 billion in 2025 and is projected to grow to $2.11 billion in 2026, reaching $4.7 billion by 2034 — a 10.10% CAGR. North America held a 40.70% share of the market in 2025.

$4.7B – Projected market size by 2034

10.1% – Forecast CAGR

40.7% – North America market share, 2025

Fortune Business Insights →

Facility Profile

SGN Golf expands its 24/7 indoor golf model

SGN Golf has announced free year-round golf for juniors as part of a new community initiative, alongside continued rapid expansion. The company now runs 13 automated indoor golf locations across Kentucky and Ohio — a sign of how popular membership-based, unattended simulator facilities have become.

Full announcement →

Simulator News

Commercial indoor golf continues rapid expansion

Indoor golf entertainment venues keep opening at a steady clip across North America.

• Five Iron Golf is expanding into Connecticut with a 10-bay TrackMan facility offering coaching, leagues, club fitting, food, and events.
• New self-service 24-hour concepts are emerging, including a proposed Back Nine Golf location in Connecticut, reflecting demand for flexible access.
• Additional facilities are being proposed in Australia, pointing to international growth beyond the U.S.

Marketing & Promotions

15 best golf affiliate programs: quick verdicts on what’s worth it

Sorting 15 affiliate programs into a usable shortlist is the real challenge — some are obvious wins, a few are obvious passes, and the rest depend on what else you’re already promoting. With golfers spending over $2,000 a year on average, the audience is real — but only if you point them at programs worth the rotation. Each program is scored on commissions, product mix, and how seamless the experience is.

See the full rankings →

Job Openings

Check out the latest jobs in golf

Featuring AndersonOrd Quality Golf Apparel.

Browse openings →

Instructor Highlight

AI-powered coaching is becoming mainstream

One of the strongest trends right now is AI woven directly into launch monitors and simulator software. At the 2026 PGA Show, manufacturers highlighted:

• AI swing analysis and personalized coaching
• Multiplayer virtual driving ranges
• More accurate club and ball tracking
• Improved simulation realism with fewer hardware requirements

Vendors are shifting from simply measuring shots to delivering actionable coaching and practice plans.

New Facility Openings